Profile

Heading up the NeverWhatIf group, I apply my mix of professional insight and entrepreneurial instinct to seek out opportunities and create innovative market disruptions.

My main prerogative when heading up such a diverse range of projects is to work closely with a team of highly skilled and experienced directors, who in turn head up in house departments responsible for the running of projects.

I have a strong and successful background in marketing in the food retail sector, but have quickly branched out to pursue a range of different ventures.

I recognise talent and channel it into appropriate projects and roles, often irrespective of previous experience. This gives staff and individuals with potential unbound opportunity to progress and develop.

I love fast cars and seeing the world and getting my hands on new projects, but my family are my main driving force behind everything I do.